Thank you for taking part in this genuine market research survey, conducted by IQR Limited. We take every reasonable precaution to ensure the privacy and security of your information during the market research survey process.

At no time will the information you provide be used for any purpose other than research and you will in no way be adversely affected by taking part.

It is not our aim to sell or promote anything. This is a market research survey using scientific methods and we commit, in obtaining your co-operation, not to mislead you about the nature of the research or how the findings will be used. Your responses will be treated as confidential unless you consent to being identified.

We hold information about you that can specifically identify you such as your name, address, and telephone number. This may have been provided by one of our clients or included in a list of contacts we have purchased.  In some surveys we use a list of randomly generated telephone numbers.  We will only use this information to contact you for the purpose of this research study. Our company policy is to securely retain any personally identifiable information for a 1-month period. After this 1-month period, the data will be destroyed.

In the relatively few instances where we ask permission to pass on your data in a way which would allow you to be personally identified, we will ensure that the information is only used for the stated purposes. We will not send you unsolicited mail or pass on your address to others for this purpose. If we wish to contact you again in the future, we will ask your explicit permission for this.

As with all forms of marketing and opinion research, your co-operation is voluntary at all times. No personal information is sought from or about you without your prior knowledge and agreement. The legal basis for processing your data is to enable IQR Limited to provide the service as agreed with its clients for legitimate market research purposes.

You have the right under the Data Protection Act 1998 and the EU General Data Protection Regulation to access any information held about you. You also have the right to the following:

  • Object to processing of your data;
  • To port data (if automated data collection);
  • To erasure of any personal data made public;
  • To restrict processing;
  • To rectify data held

We will be happy to respond to any of these requests or any issues you may have. You can make a request by emailing You can also contact our Data Protection Officer at this email address.

Please be aware we may need to retain your information on our files to resolve disputes, enforce our user agreement, or for technical and legal requirements and constraints related to the security, integrity and operation of our surveys.  Also, if you ask to be added to our ‘do not contact list’ so you are not contacted by us again in future, we will need to retain your telephone number (but no other information) to ensure it can be properly suppressed from future contact lists we may obtain.

We take every reasonable step not to interview children without gaining prior parental consent.

We will only collect and use personal information in accordance with this policy to the extent deemed reasonably necessary to serve our legitimate business purposes, and we will maintain appropriate safeguards to ensure the security, integrity, accuracy and privacy of the information you have provided. In addition, we will take reasonable steps to ensure that third parties to whom we transfer any personal information provide sufficient protection of that information.

IQR Limited has security measures in place to protect the loss, misuse, and alteration of the information under their control. Only certain employees have access to the information you provide us and are only granted access for data analysis and quality control purposes. By participating in this survey, you consent to this policy. If you do not agree to this policy, please do not complete or take part in the survey.

For more information on IQR Limited visit our website at We are members of the Market Research Society ( and adhere to its Market Research Code of Conduct.

You have the right to lodge a complaint with the way your data has been handled by IQR Limited with the Information Commissioners Office (

Last updated: May 2018